Listening, not just hearing, is an important part of building the user experience
A recent article about iPad games for cats covered a key step in building a user experience – paying attention to your users. The company building the app used their cats as a focus group to find out what attracted and distracted the cats – effectively giving the cats a voice in the absence of an actual voice.
The 30 best things you can do for your kids or your employees
Recently on a trip for work, I decided to grab a magazine in the airport.
Judge if you wish, but I decided on some light reading from Redbook.
The surprising truth about what motivates us
We often talk about incentive plans. Such as:
- What if we offer a $50 gift certificate to the first sales person to close a deal?
- How about an Xbox or an IPAD to the top producing employee this quarter?
Do enterprises ask for more proof and certainty regarding their digital marketing spends?
As most of us know, majority of global marketers have geared up to increase the size of their marketing budgets for 2012 – A positive outlook from marketing leadership to adopt the new forms of technologies, where social being is looked as a channel and mobile devices going beyond just a smart phone device. While the trend is on the rise, we expect to see a shift in marketing budgets from traditional to more digital forms such as email marketing, mobile marketing, and social media. The following factors will primarily drive this growth in coming few years.
Social Media – A new “must have” in a product marketers’ toolkit
After browsing through a few articles on “innovation”, I arrive at this conclusion that Innovation is a process, that aims to promote science and technology to stay ahead in the present market dynamics and thus, necessity of innovation is universally accepted. Since the world of business gets increasingly complex day-by-day, leaders believe that to be successful over the long run, enterprises need to nurture a culture of strong innovation – “an expression of a group for their past/present benefits, ideas, and behaviors” within an organization.
Marketing and IT – Need to develop stronger partnerships for social success
Recently, I have picked a topic and am creating a view point on Social Media with an objective to addressing today’s challenging business environment, and how the emerging technologies (i.e. social media/social initiatives) can help enterprises overcome those challenges. In my initial research, I found a significant gap between “marketing and IT functions” for successful social collaboration because both the departments are unable to team up together in social media usage and customer engagement.
The Online Customer Self-Service User Experience
We recently designed an online and mobile customer self-service user experience for one of our clients and I thought there were some insights worth sharing. Online customer self-service boils down to helping a customer help themselves (doesn’t that remind you of Tom Cruise and Cuba Gooding Jr.’s “Help Me Help You” scene in Jerry McGuire?). For a business, this frees up more expensive channels of support, at the same time giving customers control over some parts of support.
Getting Started in User Experience: Associations, Training & Certifications
In the last two posts, we looked at User Experience and Usability books to get started in User Experience and Online User Experience Resources. This post completes the series, looking at UX associations, and part-time training & certifcations that can help someone getting started in the field. Read more
Getting Started in User Experience: Online UX Resources
In the last post, we looked at User Experience and Usability books to get started in User Experience. This post is a continuation, looking at UX sites and online resources that can help someone getting started in the field. The next post will continue with UX associations, training and certifications. Read more
Cloud+Mobility+Big Data
The cloud implies different things to different stakeholders. To IT, cloud is a cost saving paradigm. To business, it opens up new business models and introduces flexibility into existing business processes.
